By Fiona McLean
Marketing the Museum is the right consultant to the ways that museums can triumph over the varied hurdles at the path to really attaining a advertising and marketing orientation.
The historical past of the museum is one in every of moving reasons and altering beliefs and this quantity asks whether it is attainable to outline the 'product' which the trendy museum can supply. This publication explores the the most important query: Are the theories of selling built for synthetic items by any means appropriate to the event of vacationing a museum?
In overlaying probably the most hugely disputed matters within the box, this e-book is vital studying for museum pros, scholars and a person who has dealing within the many branches of the history all over the world.
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